Color counts a lot when it comes to brand identity, and this is where the Pantone Matching System (PMS) comes into play in your branding and promotional strategy.
In 1963, the Pantone company created the Pantone Matching System, which is an extremely helpful tool for graphics, particularly in the printing industry. You can ensure the printer creating your business cards has the same color you’re using for your website design.
That means customers can associate specific color schemes with your brand, letting you stand out in a crowded marketplace. The PMS also makes it possible for companies to have a consistent color scheme for all their branding and promotional efforts.
At Cloudme, whilst navigating through a lot of Pantone shades, we chose this Pantone color as our brand color because it resonates with the emotions and identity we want to reflect; young, friendly, welcoming, newfangled and reliable. A bright tint of pink is definitely never going out of trend!
@ Cloudme 2021, Manama – Bahrain