Not your daily Branding blog! It’s way more than that and worth a read. 👁
A brand that you have built or are going to build will be a whole ecosystem of how you communicate with the outside world. In a nutshell, your brand is a promise to people about the way you will do business and build a connection. 🥜
Coca-Cola is more than just a soda. Starbucks is much more than just a cuppa coffee. Ray-Ban is more than a pair of sunglasses. Interacting with these products provide experiences, and we buy them with that experience in mind. 🔍
Brand positioning comes easy for them because right from scratch (their logo, brand colour palette, motto, slogan and imagery) each step in their Brand Identity was a cautious decision! 💯
From the language style used in their Instagram caption to the advertorial on their latest billboard to the material used in their packaging, companies who create strong brands know that their positioning needs to live everywhere. They know their names extend far beyond the label. 💬
So how can you position your brand to stand out among so many others in 2021?
🔅Determine your target audience
🔅Establish your mission statement
🔅Define your values, features, and benefits
🔅Create your visual assets
🔅Find your brand voice
🔅Put your branding to work
Check our our sample of our branding work!